Sept 2014- present, School of Tourism Management, South China Normal University.

Marketing, Principles of Management, Revenue management

1. National Natural Science Foundation Project ,"Research on Motivation and Mechanism of Tourists' Emotional Sharing in Social Media Context" (71802086)

2. Ministry of Education Humanities and Social Sciences Project , "The Action Process of Network Virtual Experience on Tourism Intention Based on emotional contagion" (15YJC630161)

3. Natural science foundation of Guangdong Province project ,"Research on The Evolution Model and Innovation Mechanism of Resource Allocation Efficiency of Guangdong Tourism Industry" (2015A030310214)

4. The 12th Five-Year Plan for the Development of Philosophy and Social Sciences in Guangzhou, "Research on Modernization Development and Deepening Reform of Guangzhou Taxi Industry in Big Data Era" (15Q12)

5. South China Normal University Young Teachers Research and Cultivation Fund Project ,"Study on the Influence of Tourism Blog Emotional Display on Tourism Intention" (14SK17)

1. Yi Tingting, et al. The Motivation of Emotional Sharing on Social Media: An analysis on Wechat Moments. International symposium 2019: Social Science Management and Innovation, Suzhou, China, 2019: 39-46.

2. Yi Tingting, Liang Mingzhu. The Effect of Emotion Expression in Travel Blogs on Tourists' Intention: An Empirical Analysis Based on Emotional Contagion Theory. Tourism Research, 2019, 11(1): 1-15.

3. Yi Tingting, et al. Involvement and inviting companions: Behavior of members in virtual travel communities, Transformations in Business & Economics, 2017, 16(3): 524-538.

4. Yi Tingting, Wu Ying. Chinese Tourists’ Perception of Destination Image on Tibet: A Content Analysis Based on the Online Travel Notes. International symposium 2017: Social Science Management and Innovation, Suzhou, China, 2017: 34-45.

5. Yi Tingting, Luo Jingjing. On the Experience of Outbound Volunteering Tourists: A Text Analysis Based on Internet Travel Notes. Journal of Sichuan Tourism University, 2017(3): 42-46.

6. Yi Tingting, et al. Test and Optimization of Tour Guide's Remarketing Model Based on Wechat. Tourism Forum, 2016, 9(6): 83-87.

7. YI Tingting, Xu Jing. The Temporal-spatial Evolution of Tourism Efficiency in Guangdong Province. Journal of Sichuan Tourism University, 2019(04): 82-85.

8. Yi Tingting, Li Xiaoxian,The Characteristics and Evolutional Model of Coupling Efficiency between Tourism and Urbanization: The Case of Guangdong Province.Tourism Research, 2020, 12(01): 19-33.

Yi Tingting, Liang Mingzhu. Evolutional Model of Tourism Efficiency based on DEA Method: A Case Study of Cities in Guangdong Province, China. Asia Pacific Journal of Tourism Research, 2015, 20(7): 789-806.